Starting your own online quilting magazine is very similar to starting your own business. You need to find a customer base, advertise yourself, be competitive and put in many hours for it to be successful. You should also expect not to get paid much for your work since much of the information online is free. A lot of the money that you do earn from an online quilt magazine will be from advertising. Here are a couple of tips that can help you make the best online quilt magazine.
Read Online Quilt Magazines
Reading online quilt magazines is a great way to start out creating your own. It will give you inspiration on what you should be doing with your own magazines and give you the information on what your future competition is doing. Take notice of the web design, find spots that you like, dislike, and things that you would change, and implement those styles into your magazine.
Read Normal Quilt Magazines
Paper magazines are much more expensive to put out than online ones, so the companies that run these sorts of magazines will better understand what kind of content works and what doesn’t. There is a clear distinction between the design layouts of online and offline quilt magazines. Still, there are likely some elements that paper magazines have that your typical online quilt magazine doesn’t have.
Learn About Online Advertising
Online advertising is a massive industry and isn’t the easiest to understand. Hearing buzzwords thrown around like CPC, PPC, SEO, CPM, impressions, etcetera can confuse someone just starting in the industry. Hiring someone that specialises in advertising is probably the easiest thing to do if you only care about producing a quality online quilt magazine, but if you don’t have the money to hire someone else to do it, learning about how it works is a great thing to do to increase your chances of success.
Find People Knowledgeable about Quilting
Finding people that are knowledgeable about quilting will help you tremendously when creating your online quilt magazine. They will give you tips, tricks and possibly even write articles for your blog or your headline magazine. It never hurts to know people in the industry!
Find New Quilting Methods
Finding new quilting methods on your own or going down bizarre internet rabbit holes to find new quilting methods will make you appear more knowledgeable about the subject of quilting and give you new ideas for content. The hardest part about starting your online magazine is coming up with fresh content ideas that people will be interested in and enjoy.
Being seasonal with your magazine issues is critical to your success in the online quilt magazine industry. The target audience for quilting magazines is more likely to want to find something new to make for the holidays than someone in the industry of, for instance, the latest technology in building skyscrapers. The industry loves the different seasons and holidays, and the different seasons will give both you and your customers ideas for what they can do over the holidays.
Find or create something different from what everybody else is doing. Don’t be afraid to go down the road less travelled. People love that sort of stuff. No one wants to see a copy and paste of what everybody else is doing, that’s boring. Give the people something exciting, new, and something they haven’t seen a million times already. There are many ways to do it, but the most important thing to keep in mind is to be yourself.