Windows Store: video trailers, improved Store listings, advanced sales, and other new capabilities


At Construct 2017, the Windows Shop declared the first availability of many functions. Today, I want to share with you that all accounts have entry to these functions:

  • A lot more techniques to advertise your applications and drive user acquisition
  • A lot more techniques to handle schedules, price ranges and product sales
  • Debug your applications far more efficiently by using Taxi documents
  • Use Dev Centre as a result of a fashionable and effective dashboard experience

Important: If you have a submission in progress, publish it (or delete it) and your next submission will demonstrate these new pricing, product sales and retail store listing possibilities. Also, if you use the Windows Shop submission API, be certain to examine the data at the base of this submit.

A lot more techniques to advertise your applications and drive user acquisition

Several of you explained to us that video clip trailers are one of the best techniques to catch the attention of buyers. You can now add up to 15 trailers to use in your Shop listing. When using trailers, make certain to also include the 1920 x 1080 pixel image (16:9) in the advertising photos section, which displays up just after the video clip stops enjoying. Responses from other builders using video clips has been incredibly good, try out them out!

Online video trailer as revealed in the Shop – see it in action below on a Windows 10 Computer

Developing and updating Shop listings utilized to just take a lot of measures per language and could just take several hours for a submission with listings in a lot of languages. You can now update all Shop listing articles (description, photos, keywords and phrases, and so on.), by importing and exporting your listings, cutting down the update time to just a couple minutes.

Export and import of retail store listings – Submission overview website page

A lot more techniques to handle price ranges and product sales

 When a purchaser would make their initial buy, we’ve observed that they ordinarily continue on to buy far more incorporate-ons in that first app or game, as nicely as in other products and solutions in the Shop. The new pricing and availability website page provides you further possibilities to drive consumers to that initial buy:

Agenda when your app or game will be obvious (as long as the submission comes about with plenty of time to process—we recommend at the very least three days in progress). You have the selection to specify the timetable when your app need to come to be out there and discoverable in the Shop, as nicely as a day when it need to no extended be out there for new acquisitions.

 Agenda availability – pricing and availability website page

Agenda price modifications in progress. For instance, alter the base price a month just after the app has been revealed.

Agenda price modifications – pricing and availability website page

There are a lot of far more possibilities to configure product sales, such as using proportion values (this kind of as “30% off”), viewing product sales possibilities in the currency that would make sense to you, configuring product sales globally or for precise marketplaces, offering reductions to buyers that personal one of your other applications (for instance “50% off if you personal this other game”) and the ability to goal a discount to a section of buyers (this kind of as individuals that have not made any Shop purchases so considerably).

Profits drive purchases, so try out them out!

Configure product sales – Pricing and availability website page

How product sales demonstrate up in the Shop

We also heard that you required a far more effective way to recognize all price ranges, for all marketplaces. You can now see all doable price tiers in Excel. Go to the Pricing and availability website page, pick out see desk, and you can see and export the desk to CSV.

Viewing all price tiers – Pricing and availability website page

Use Dev Centre as a result of a fashionable and effective dashboard experience

The Dev Centre dashboard has been redesigned dependent on your suggestions to assist you be far more effective. It has a thoroughly clean new interface, lovely analytics, new account-level pages, integrated app picker and streamlined program switching. These are a couple of the matters that make the new dashboard far more beneficial, significantly for accounts with multiple applications, video games or programs.

Dev Centre redesign

Debug your applications far more efficiently by using Taxi documents

 We heard a great deal of suggestions on owning entry to Taxi documents to assist debugging applications, and increase the high quality and general performance of your applications and video games. The Wellness report lets you pinpoint which OS and app model configurations crank out the most crashes, and delivers backlinks to failure details with particular person Taxi documents. These Taxi documents are only out there for buyers working any of the Windows Insider flights of Windows 10 (slow or speedy), so not all failures will include the Taxi download selection. 

Access to failure downloads – wellbeing analytics website page

Implications of these modifications if you are using the Windows Shop submission API

If you use the Windows Shop submission API to handle your applications and video games, be sure to be mindful of the subsequent:

  • If you handle price ranges using the Submission API, you are going to have to use new price tiers. To do that, manually update your app or game after, so you can see the new price tiers, accept them, and then update your Submission API code to use these new price tier values, which can be observed in the price desk on the pricing and availability website page in Dev Centre, as described earlier mentioned.
  • The Windows Shop submission API does not assistance all the new Shop listing abilities You can incorporate the new assets using the Dev Centre dashboard, and the submission API will be up-to-date later on in July to enable you handle these new assets as a result of the API. A lot more details about the forthcoming API abilities, such as trailers and game possibilities, can be observed in this write-up.
  • If you use the StoreBroker PowerShell module to simplify using the Windows Shop submission API, you can maintain using it to handle the very same listing asset forms you are controlling nowadays. However, you won’t be in a position to add the new asset forms using StoreBroker until the StoreBroker team publishes an update in a couple far more months, and you pick up that update.

Read through this prior website submit to discover about all the recently additional Shop functions, and try out all the functions that are reside nowadays. If you have any problems acquiring or using these functions, be sure to enable us know using the suggestions connection in Dev Centre (upper appropriate of the dashboard).

Up-to-date July 26, 2017 3:32 pm



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